When you’re creating content for your site you’ll want to make sure you’re operating with SEO principles in mind. This will help to guarantee that the content you’re creating will help to grow your search engine rankings. If you’ve been following any of the SEO changes in recent years, then I’m sure you’ve seen the recent shake ups.
You’ll want to make sure the content you’re creating is going to make an impact for years to come, instead of simply gaining you short term business.
In this article we’re going to cover how you can create content that will help to grow your search engine rankings, now and into the future.
The Future Of Search Engines
Search engines are changing, in fact they have been for a while now. Gone are the days where you could throw up a page of keyword stuffed copy and hope to rank for a set of keywords. Of course, there are still ways you can game the system, however, when it comes to building a thriving business, this isn’t where you want your focus to be.
The goal of search engines is to provide value to their customers. In this case their customers are people who are using search engines. Overall, the goal of search engines is to provide the best experience possible to their users.
This means quality content that solves their problems.
If your content meets this need now and into the future, you will rank. Websites that focus on old SEO strategies won’t stick around through the next few algorithm updates. It’s important to upgrade your content strategy now and focus on quality and value.
What Your Content Needs To Succeed
Today your content needs to play multiple roles. Every piece of content you create says something about your business. This means you’ll want to only produce quality content. Aside from quality, you’ll want to produce content that’s captivating, and also easy to share.
In essence you’ll want to prep your content for success and give it the best possible chance to succeed in this new digital ecosystem.
Do Keywords Matter?
One of the biggest questions on everybody’s mind is the inclusion of keywords. Yes, including keywords helps to let the search engines know what your site is about, however it’s important not to focus solely on keyword inclusion.
Instead of placing your focus on a single keyword, see if you can target a group of long-tail keywords will every piece of content you create. This will extend you reach as well as help you pick up added search engine traffic.
Integrate Social
Make it easy for people to share your content. Social shares are becoming increasingly important for search engine rankings. This will only continue to become more prevalent in the future. The more people that share your content the more value it will provide, which aligns perfectly with your long term content strategy.
I hope this article has been effective in helping you to craft content that will provide value to your readers and the search engines alike. Creating meaningful content should be a cornerstone of your business. There aren’t many methods of marketing that exist today that can provide such a long term return.
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
